Poppys Knitwear Kidswear portfolio

Little wardrobes.
Big imagination.

Thoughtful baby, toddler and kidswear collections—from the first soft layer to the everyday favourites they reach for again and again.

Explore the collections How we bring ideas to life
Made for comfort, movement and all the little moments in between.
A newborn baby resting in a soft heart-print sleepsuit with matching blanket
Everyday comfort
for growing days
01 Baby layette 02 Baby daywear 03 Toddler & kids 04 Design development

Made for every little chapter

Collections to grow into.

Soft textures, easy shapes and considered details come together in versatile collections for babies and kids.

01 / First days

Made for the
smallest arrivals.

Newborn bodysuits, sleepsuits, sleep bags, blankets, socks, gift sets and accessories — all the essentials a new parent needs.

Newborn collection of bodysuits, sleepsuits, sleep bags, blankets, socks, gift sets and accessories
02 / Little explorers

Baby boys
& girls.

Top and bottom multi-packs for both baby boys and girls, special outfits and dresses for those first occasions, and easy-to-wear pieces for little ones to wriggle around in.

A grid of children's tops, coordinated sets, dungarees and trousers in soft neutral, yellow, green and blue tones
03 / Growing up

Toddler and older
collections.

Age-appropriate daywear for girls and boys, including sweats, jersey tops, joggers, outfits and dresses.

Children's fashion lookbook with coordinated clothing and a girl and boy wearing the collection

Meet our designers from brief to collection

Designing for
little lives.

Our design team turns your brief into thoughtful baby and kidswear collections, shaped around your customer, market and the details children love to wear.

  • Trend & customer insightSeasonal direction built around your shopper and market.
  • Print, colour & fabricConsidered materials and coordinated collection stories.
  • 3D design & samplingVisual reviews help refine ideas before sampling begins.
Talk to our design team
Five children wearing coordinated Poppys Coastal Days outfits

Let’s make something lovely

Have a collection in mind?

Talk with our team about your next baby or kidswear range.

Start a conversation